In 1992, Rob Hall (Jason Clarke), a Kiwi mountaineer, was the first to establish a commercial tourist business guiding (fit & wealthy) amateurs up Everest with his company Adventure Consultants, for $65,000 per person. With such an appealing income, other entrepreneurial mountaineers followed suit, offering the same climb for less money. Hall had a strong reputation for reliability and safety, and amongst the other mountaineering companies was known as The Mayor of Basecamp.